Making Food Work. On the Plate and Beyond.

FOUNDER

Great food isn’t an accident; it’s built with intention. And making it unforgettable? That’s where I come in.

I help brands turn bold ideas into food people crave, whether it’s a menu that keeps guests coming back or a product that stands out on the shelf. With a mix of culinary creativity, strategy, and real-world execution, I make sure great ideas don’t just stay ideas. They become real-world experiences.

I’ve worked with brands big and small to fine-tune menus, launch crave-worthy products, and ensure quality isn’t just a box to check but something people can taste. My approach is equal parts big-picture thinking and attention to detail, because great food needs both. Along the way, my work has been featured in Food & Wine Magazine, Condé Nast Traveler, and more.

Whether you’re launching something new or refining what’s already working, let’s create something unforgettable. And if there’s good food involved? Even better.